Back to Blog Page

#GetInspiredAU | by Rachel Busby!

Last week I headed to Melbourne for Redken’s GetInspired event, the first ‘sole brand’ 3-day-event for Redken Australia… It’s always exciting to take part in an industry ‘first’.

Opening night was a huge affair! With close to 530 people in attendance, we welcomed the audience by paying homage to the different neighbourhoods of NYC.
You got a glimpse inside Fashion Week at Grand Central Station, Brooklyn, the Upper East Side, and the Bronx.

For the next two days Redken artists (myself and Philip Barwick included) showcased their stuff, bringing you the best hair from both Australia and New Zealand, with 51 models coloured, cut and styled over the 3 days.
We also saw the launch of two new products, Redken’s PH Bonder and Redken’s Heat Cure (more on these in the next blog!).

As a Redken artist, this was such an amazing experience. It sounds cliched when we talk about how fulfilling it is to share your knowledge, but it truely is! I had such a fun time passing on my colouring techniques to the attendees, and learnt so much from my fellow artists at the same time.

Sometimes at these events I wish I could be in in two places at once, because from behind the scenes it looked so awesome, I can only imagine how great it looked from a front row seat. Bring on #GetInspiredAU v2!